Wednesday, 27 January 2010

Top five names.

Out of all of those possible names considered, I have managed to break it down to the top 5, here are the pro's and cons;

1. AM/FM-
taking back the airwaves (tagline)

this is instantly recognisable as relating to music however it could also be perceived as a radio magazine such as the radio times. This ambiguity could undermine my target audience.

2. LIVE FEED-

A live feed will give an audience up to date information, which is the kind of magazine I am trying to promote; however the title doesn't relate to music and because of this the audience might not realise this is a music magazine.

3. MIC-

I like this name because it is short, memorable and music related however its not specific enough.

4. UNHEARD-

Although, on the one hand this describes the kind of unsigned music that my magazine will be promoting; it is still not absolutely clear that this is a title of a music magazine.

5. THE BIG BAND THEORY-
everyone has to start somewhere (tagline)

This is quite a long name for a music magazine in comparison to others however, it aptly describes the genre I will be promoting but doesn't limit too much and it's also similar to a well known expression; hence will be easily understood and remembered.
At the moment i am leaning toward the big band theory however, in order to make sure that I make the right decision on what name i will choose i have made a questionnaire to give to my target audience. Having audience feedback will help me to make my final decision.

Questionnaire:

I am producing a music magazine that will be targeted for boys and girls around your age group. It will be based around new music with a variety of genres in it. I have limited my choices of names (some with tag lines) down to five. Which one do you feel would be most suitable and give a reason why?

NAME: Am/fm
TAGLINE: taking back the airwaves.

NAME: Live feed
TAGLINE:

NAME: Mic
TAGLINE:

NAME: Unheard
TAGLINE:

NAME: The big band theory
TAGLINE: everyone has to start from somewhere

ANSWERS
I like live feed - its punchy and its obvious what its about
The Big Band Theory =]
The Big Band Theory or Unheard. :)
i'm liking live feed rosie :)
i think live feed is pretty cool.
live feed sounds cool, the big band theory made me laugh so i like that one too, cant decide between the 2
unheard... it makes a statement about music
none of the above ... :/ lol na i rekon unheard
Live feed

After receiving these thoughts i have finalised that its Live Feed that i will use. But I will use the 'Big Band Theory' as a cover line/story



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